In this comprehensive guide, I’ll walk you through the step-by-step process of performing advanced on-page SEO, starting with data-backed keyword research using Ahrefs, followed by content planning, semantic structuring, schema implementation, and optimization techniques aligned with Google’s 2025 algorithm updates. To make this even easier to understand, I’ll include infographics, visual checklists, and real Ahrefs keyword examples so you can not only learn the strategy but also replicate it for your own website or blog.
Keyword Research
To perform keyword research using Ahrefs, you can follow these steps to gather valuable insights for your content strategy. First, input your target keyword into the Ahrefs Keyword Explorer tool (like “Dubai Desert Safari” in this case). The tool provides the keyword difficulty score (in this example, 21), showing how competitive the term is. It also reveals search volume data (6K searches for this keyword in the UAE) and traffic potential, helping you understand the possible clicks you can earn. Ahrefs also offers data on global search volume (22K total), and lists the top-ranking page for that keyword, offering a good reference for optimizing your content. Additionally, the tool provides related keyword ideas, search trends, and a breakdown of which countries are searching for the term most frequently, allowing you to fine-tune your strategy for both global and local SEO.
How to do content planning?
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Analyze Top-Ranking Content: Check the highest-ranking pages for your target keyword to understand what works in terms of structure, topics, and depth.
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Find Content Gaps: Use the “Content Gap” tool to discover keywords your competitors rank for that you don’t, helping you target new opportunities.
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Explore Related Keywords: Use Ahrefs’ Keyword Ideas to find long-tail keywords and variations that can inspire new content or expand existing ones.
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Understand Search Intent: Identify if the keyword has informational, transactional, or navigational intent to guide your content format.
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Study Backlinks and Shares: Analyze the backlink profile of top-ranking pages to create content that’s more likely to attract links and social shares.
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Monitor Trends: Use search volume trends to identify growing topics or seasonal patterns to time your content effectively.
How to add post on your website?
To add a post on your website, log into your CMS, go to the “Posts” section, and click “Add New.” Enter your title and content, format it using headings and lists, and add any media. Set categories and tags, optimize for SEO, then preview the post. Once you’re happy with it, click “Publish” to make it live on your site.
What is the SEO Title & Meta Description?
An SEO title is the page’s title that appears in search results and browser tabs, helping both search engines and users understand the page’s content. A meta description is a short summary (150-160 characters) under the title in search results, which helps attract clicks by giving users a preview of the content. The Length should not exceed.
Why internal linking is necessary?
Internal linking is necessary because it helps search engines understand the structure of your website, improves navigation, and spreads link equity across pages. It also enhances user experience by guiding visitors to relevant content, increasing time spent on your site. Additionally, internal links can help boost the SEO performance of less visible pages by connecting them to higher-ranking pages.
